According to Global Market Shares, Nike is sitting at 31%, while Adidas is estimating about 16% of footwear status. The Adidas size chart shows the UK, EU, and JP (centimeter) sizes for adults, whereas Nike only lists US sizes. Main Difference The main difference between Adidas and Nike is that the logo of Adidas is three stripes, whereas the logo of Nike is a swoosh. The two companies have a difference in their market segmentation in that when Nike applies the geographic segmentation to enter the developing markets in other parts of the world, … It also uses yahoo to promote its products, according to me the objective of using yahoo and other popup ads is to make youngsters who often goes online, aware about the brand. Nike from its modest start grown as a sporting leader in sporting goods. In the world today, it may be difficult to generalize beyond the visuals of Nike and Adidas shoes. Nike is the most valuable sports brand in the world, especially in North America. For TV ads Nike uses various sports channels to promote its products by various celebrities like Ronald no, Renaldo, and Roberto Carlos. Retrieved from https://phdessay.com/nike-and-adidas-compare-and-contrast-essay/, Nike and Adidas Compare and Contrast Essay. Logo of Nike is Swoosh while that of Adidas … Total estimated time used to complete this report will be 9 week. Our behaviors proved that the products do value for money. While the first quarter of 2010 shows 53 % increase in net income. While to stir up Rational appeal it indirectly compared it s products with other products, the ad might be effective as it shows and considers its products superior in every game as compared to other companys products. Marketing It is also now recognised as world s leading manufacturer, designer, marketer and distributor. Nike was initially started in 1962 as a blue ribbon sports. – Based on above analysis following Conclusion can be made ; Both Nike and Adidas are following almost same types of promotional Strategies up to some extent, both benchmarks each other, both uses internet , billboards , magazines , TV advertisement to promote their products the only differences is that they both are using different celebrities to promote their products and they also follow different endorsement strategies ,Adidas focuses on sponsoring a team and various events, while Nike bulls its eye on various stars of football, basket ball, golf etc. As compared to Adidas, the price of products of Nike are high. Free resources to assist you with your university studies! VAT Registration No: 842417633. In contrast, Adidas sponsors professional soccer, tennis, general athletics with mainly clothing. Both Nike and Adidas are sportswear companies whose products throughout many parts of the world are very popular and have been the top two leading sport companies in the sports industry. Key findings of Marketing Strategies Adopted By Nike and Adidas after analysing Secondary data ; There are various promotional strategies adopted by Adidas which includes television, internet, billboards and magazines. Nike and Adidas … To assemble primary data a questionnaire was designed which compares both athletic brand Adidas and Nike. Price is a vital factor that influences consumers to make the final decision. The sophistication of the equipment used also depends on the sport itself and the nature of those who play it. 2 Date. For example, there was a soccer match between two famous European teams, Real Madrid and Bayern München, and Adidas … Adidas uses different media vehicles which can pop up its advertisement on television; it uses various sports channels like Star Sports, ESPN. 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